Monosnap delay12/30/2023 You can enter easily, with a faster development cycle for deployment/release, but unfortunately, the level of competition dramatically increases. □On the other hand, the B2C/B2D market for a wider audience seems more accessible. > The prospect of attracting clients with CAC $10k+ seems daunting, yet for large firms/clients, the stakes can be even higher. Each lost customer significantly impacts revenue Stringent requirements and high barriers to entry □The Enterprise/Heavy enterprise market is daunting mostly because of the following: □ about Enterprise-level companies and productivity/usability tools for B2C with an LTV lower than $100 ⭐️If you're still with me, I'm glad and excited to have captured your attention and to guide you through my reflections: Heavy Enterprise: keep in mind from $15k+ to infinity. SMB (Small to Midsize Business): $274 - $1,450 □ From my approximation with ChatGPT, I've gotten these average CAC values for certain markets: □One of the sources where I got CAC info, which led me to find ChatGPT: Compared to classic PLG, where the aim is to monetize PQLs (users who use your app) □, my goal is to verify/validate leads/users and with their help, sell/upsell 'heavy products' or upgrades where CAC is sky-high. □My goal is to test the hypothesis about B2B PLG, where a viral product with a PLG approach can generate a user funnel. Recently, I decided to complete product management courses to enhance my skills and Monosnap. Let's share our experiences and learn from each other! Check out the helpful services I mentioned in the comments. Who else is using these tools for research, competitive analysis, or just staying informed? I'm curious to hear about your experiences with OSINT. While I haven't ventured much into the darknet, the OSINT tools I have explored have provided significant insights into market behaviors and potential opportunities. This tool is helpful for keeping an eye on market movements and understanding what competitors are up to. I also use □Distill to monitor changes on competitors' websites or public report pages. These sites offer a range of tools for in-depth information searches, ideal for when you need detailed information or are trying to locate specific individuals. When regular search engines don't provide the needed results, I turn to sites like □osintsh and □osintframework. It's fascinating to see the extent of our digital footprints. □They're particularly helpful for linking emails to job titles or organizations, even though their interfaces can be a bit challenging at times.īeing informed is crucial in our industry, which is why I rely on tools like □Google Alerts and □Mention to track where my personal or company information appears online. □□Personally, I've found tools like □Phonebook, □IntelX, and □HaveIBeenPwned to be quite useful for finding email addresses associated with different domains. They're not just for data gathering - they help us form connections, understand market trends, and manage our online presence. That's why I've found □OSINT (Open Source Intelligence) tools to be so valuable. □In the world of startups, staying ahead of the game is essential. Master go-to-market strategy with my book GTM Strategist: ▶️ Find out from prospects what else do they need to support internal decision making and who participates in this decision ▶️ Offer a workshop or webinar about your technology/service and see who shows up ▶️ Ask existing customers to send you info on how they chose you ▶️ Interview your customers and ask them to describe the buying process The solution (as always) is to know your customer(s) as much as possible: No matter how much the end-user loves your product, if you don't get buy-in from the DMU, that sweet big account that you are chasing is off the table. If you do not understand their interests, concerns and constrains - game over. You need different USPs, messaging and marketing materials for different members for DMU members. You are most likely selling to DMU, which consists of:ī2B selling is hard because your GTM efforts needs to speak and sell to this whole group. If you are selling a complex, expensive and hard-to-onboard product/service that requires multiple stakeholders in a company to buy, implement and use. It's really hard to think of an exception, isn't it? Most of the time, you're not dealing with a persona, but a decision making unit (DMU). B2B hill I'm willing to die on: personas are bullshit.
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